I participated in the Youtube refresh brand project as part of the Saffron team. I focused on digital language implications and graphical exploration. Check out the rest of the project at Saffron's website.
Brand and app concept for a resurgent insurance company focusing its business in the digital realm.
I had the opportunity of developing and designing the brand for this bistro located in Monterry, Mexico. I worked identifying the restaurant's target audience, defining the brand values and designing the name and graphical representation as a natural synthesis of the brand values.
Download the brand strategy
Brand system and name for a this company that creates new formats and markets for interactive video advertising.
I created the name and logo for a new company dedicated to market new interactive and mobile TV applications. The name is a stew of Viyoi's core concept's sounds like Ver(seeing), To be, Hoy(today), Joy, Yo(me), Ya(now).
I redesigned the brand for a thriving medium sized software and hardware engineering company that develops wireless and gps applications for heavy and specialized industries. I didn't want base the identity in a logo since that would be limited to a graphical interpretation. Instead I design the identity as a textual representation of the brand. "Amplia" means amplify or widen and with such proper name I decided to eliminate all icons and symbols and translate the logo into an emoticon that sends signals to the future - amplia))) - and is font independent. Also, all textual communication of the company was "encoded" into a fake tongue-in-cheek code joke, again, independent of any visual interpretation.