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FormaDAO (2024) — (Dedicated case study) A group of friends and investors decided to create the investment vehicle that should exist: One that understood investment as art built by a tight gang of creatives. I helped them crystallise their vision into a brand that could become the Odd Future of VCs.
For this project I collaborated with my friend Riccardo Fedrigo and I could not have asked for anyone better. I focused mostly on Creative Direction while Riccardo focused on design and we have continued collaborating together.
LS&CoTech (2022) — Levi's internal tech in 2021 was becoming more and more vital for the company's growth. As Levi's tech team grew, the need to recruit the best talent and make their mark as innovators became vital but the lack of digitally native brand limited their ambitions. I created a new powerful brand to show their digital credentials, speak native digital to the best talent in the world and became leaders in form as well as in practice. The resulting articulation digitised denim and the Levi's spirit into a unashamedly high tech brand that could finally compete with Amazon or Google for the best talent in the world.
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LS&CO brand guidelines
Levis TechLab (2019) — This is a brand proposal for the tech innovation team at Levis that afterward led to LS&CoTech. I created a variable type that sadly could not complete but showed a lot of promise.
TechLab is a 2019 brand proposal for the tech innovation team at Levis. I created a variable type that sadly could not complete but showed a lot of promise. The idea of the digital fabric served as the inspiration for LS&CO Tech.
TechLab is a 2019 brand proposal for the tech innovation team at Levis. I created a variable type that sadly could not complete but showed a lot of promise. The idea of the digital fabric served as the inspiration for LS&CO Tech.
This is the first proposal for TechLab which was proper but forgettable. Another lesson learnt in pushing brands far always pays off.
Youtube (2005)— I participated in the Youtube refresh brand project as part of the Saffron team. I focused on digital language implications and graphical exploration. Check out the rest of the project at Saffron's website.
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Reason (2022) —This was the studio I worked for as a Head of Product Design and even though we had been delivering amazingly big and successful projects for years, our brand had not being able to keep up. It was time to refresh.
I led the brand refresh processes and this time I was wisely advised to look for help and a new visual take. I decided to take the opportunity to collaborate with a small and super young Spanish studio Brutto and it turned out to be a fantastic decision. I had tons of fun collaborating with Brutto, we fuelled each other with more and more crazy ideas that then crystallised in a new and energetic atom based brand.
The team and specially the company founders were super happy with the new brand and the system itself proved to be highly flexible, memorable and easy to use. Super fun project.
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ForMore — The UK public was not ready for retirement and the legacy pension industry was not helping. ForMore was a startup that was finally going to revolutionise the industry for good.
I led a branding exercise which included naming and visual identity. I was lucky enough to lead an insanely talented design team that delivered one of the best brands I have ever worked with. My buddy and long time collaborator Matt Gill came with the winning route we both helped to articulate and guideline.
Please note that all these images are used to concept illustrative purposes.
ForMore (2022) — The UK public was not ready for retirement and the legacy pension industry was not helping. ForMore was a startup that was finally going to revolutionise the industry for good.
I led a branding exercise which included naming and visual identity. I was lucky enough to lead an insanely talented design team that delivered one of the best brands I have ever worked with. My buddy and long time collaborator Matt Gill came with the winning route we both helped to articulate and guideline.
Please note that all these images are used to concept illustrative purposes.
ForMore — The UK public was not ready for retirement and the legacy pension industry was not helping. ForMore was a startup that was finally going to revolutionise the industry for good.
I led a branding exercise which included naming and visual identity. I was lucky enough to lead an insanely talented design team that delivered one of the best brands I have ever worked with. My buddy and long time collaborator Matt Gill came with the winning route we both helped to articulate and guideline.
Please note that all these images are used to concept illustrative purposes.
ForMore — The UK public was not ready for retirement and the legacy pension industry was not helping. ForMore was a startup that was finally going to revolutionise the industry for good.
I led a branding exercise which included naming and visual identity. I was lucky enough to lead an insanely talented design team that delivered one of the best brands I have ever worked with. My buddy and long time collaborator Matt Gill came with the winning route we both helped to articulate and guideline.
Please note that all these images are used to concept illustrative purposes.
ForMore — The UK public was not ready for retirement and the legacy pension industry was not helping. ForMore was a startup that was finally going to revolutionise the industry for good.
I led a branding exercise which included naming and visual identity. I was lucky enough to lead an insanely talented design team that delivered one of the best brands I have ever worked with. My buddy and long time collaborator Matt Gill came with the winning route we both helped to articulate and guideline.
Please note that all these images are used to concept illustrative purposes.
ForMore — The UK public was not ready for retirement and the legacy pension industry was not helping. ForMore was a startup that was finally going to revolutionise the industry for good.
I led a branding exercise which included naming and visual identity. I was lucky enough to lead an insanely talented design team that delivered one of the best brands I have ever worked with. My buddy and long time collaborator Matt Gill came with the winning route we both helped to articulate and guideline.
Please note that all these images are used to concept illustrative purposes.
ForMore brand guidelines
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Alternative brand route
twoBirds (2016) — I worked in the brand creation and brand manual for twoBirds, the technological sister brand of the international law firm Bird&Bird. I had the luck of creating a digital-first simple, robust and practical brand that the client loved at first sight.
twoBirds — I worked in the brand creation and brand manual for twoBirds, the technological sister brand of the international law firm Bird&Bird. I had the luck of creating a digital-first simple, robust and practical brand that the client loved at first sight.
twoBirds — I worked in the brand creation and brand manual for twoBirds, the technological sister brand of the international law firm Bird&Bird. I had the luck of creating a digital-first simple, robust and practical brand that the client loved at first sight.
twoBirds brand guidelines
ON (2016) — Brand and animation sketch proposal for insurance startup ON
Fast Forward Education (2018) — Small identity for a private tutoring British company that helps students with elite educational institutions admission and studies.
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Popcoin (2016)— Brand design and brand book planning and design for this new Spanish online bank.
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PopCoin brand guidelines
El pequeño angular (2009) — I had the opportunity of developing and designing the brand for this bistro located in Monterry, Mexico. I worked identifying the restaurant's target audience, defining the brand values and designing the name and graphical representation as a natural synthesis of the brand values.
Yes it is incredible this strategy document mentioning Bush and Paris Hilton in all honesty but it was 2009.
MuchoMove (2004) — A new type of ad network focused on moving images for physical spaces.
Whitebrand (2005) — This is a brand experiment where I took the realisation that super market brands looked better and were more respected by consumers to its ultimate conclusion, translate literally from Spanish and become a brand terrorist.
Vioyoi (2004) — Brand and name for an ad netowrk for small digital TV channels.
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Various brands I created from 2000 to 2005
