YourXX has been deployed all over the world and has completely transformed the way collections are sold and assortments are negotiated. I worked in this project as design lead in a multidisciplinary team of researchers, experience designers, product designers and developers that varied from ten to twenty depending on the phase. I was lucky enough to be there from the very start which allowed me to deepen the relations with Levis and branch out into other digitalisation work for Levis like LS&CO or YourXX Showroom.

Nothing can make up for touching real denim in real life but how to blend it with the YourXX digital experience?

We proposed to progressively enhance the physical experience by offering the right information only when the user requested it. We leaned on physical and added digital only when it made sense.

We relied on a simple cloud stack and QR codes that allowed the client to launch new showrooms faster and cheaper.

Daisie (2019) — I was lucky enough to be part of the team that launched the first iteration of Daisie, a social network for creatives. In less than a year we were able to create a consistent and solid experience in web and mobile that allowed creators to launch projects, form communities and find like minded creators anywhere in the world.

I was able to make a big impact in almost every aspect of the product from ideation to articulation to final delivery. Of course the most impactful achievement was that users loved Daisie and real creative projects and teams were indeed generated.

This is the project where I could put to the test all the lessons I have learnt over the years on branding, system thinking, UX, graphic design and team work and I think it was a success. Creating creative social networks is great fun and it pays off.

Saffron Brand Consultants Corporate Website (2017) — I designed Saffron's website as a modular, future-proof and work-first tool. I also lead the project and run co-creation sessions, instantiated a lean process of continuous improvement and coordinated the build.

This project won the a GERMAN DESIGN AWARD 2018 in the digital category.

Levi’s Retail Insights (2021) — I worked on UX and visual for this web mobile app that served as a KPI check for retail managers. The technical limitations were very high as the device provided by the company was a very small iPod touch however, the results of the product were extremely positive. 90% of managers were using then app at least once a day and reported seeing it as indispensable to their work. In 2022 the app was still in use and widening its reach to more continents.

I designed the MVP for Yuup a startup helping small British businesses sell not just products but experiences. We worked with the founders researching their business users and app users to create a web that one year later has grown into a full business that is changing life in Bristol.

Canon’s White Branded Photobook iOS App (2016) — I designed this app allows users to create a high quality photobooks faster.

Most Photobook apps of the time asked so many questions up-front that getting a decent book took at least 20 minutes. I challenge myself to help users create a beautiful book that made sense in less than a minute.

I worked alongside developers devising systems that would allow us to leverage iOS services to create, sort and select the most relevant stories and pictures for the user.

Since there was no on-device AI at the time, we created a heuristic-based point system to find memory photo clusters that allowed us to create photo books in one tap.

After the successful release of the mobile photobook building app, I focused on a desktop version of the app. We kept the same functionality but the outlook of the app was different since the user could and wanted to have a longer book building session.

Imperial College Business School and KPMG’s Data Club (2016) — Data Club is a massive initiative by the Imperial College Business School and KPMG to bring the latest academic research in big data to business.I worked as part of the OPX team as lead visual designer, concept, dev link and co-UX to create a website that demystifies the latest scientific research in big data through clear story-telling and rich but simple visuals.

Science Group (2016) — Science Group is a publicly traded, advanced R&D company with a big portfolio in a tight brand system. They needed to renew their whole web presence following the same cohesive brand approach.

The solution was based in one solid interactive language across all brands that helped solidify the brand perception and ease the user experience. The production was also based on a single modular approach that, despite requiring complex prototyping, careful dev planning and smart design, delivered great results.

The result is four successful massive websites on a tight budget and timeframe, one single modular system capable of achieving unique goals and a single coherent brand system and interactive language.

Imperial College (2015) — Interactive guidelines manual. Probably the latest experience guidelines I have ever done in PDF.